Have you been contemplating starting your own blogging business without success? Do you know that blogging business is one of the best businesses with low start-up costs? Starting a blogging business doesn't have to be expensive and out of reach. In this blog post, I shall show you the simplest way to kick-start your blogging business and make money online at a very low or zero cost using the popular blogger content management system (CMS) by Google.
About Blogger CMS
Blogger is a free blogging platform owned by Google. It provides a simple and user-friendly interface that makes it easy to create and publish content on the web. With its intuitive tools and templates, you can design your blog, write posts, add images, and customise the layout without any coding skills.
With the Blogger content management system (CMS), you can get started with less than $2 if you aim to use a custom domain. Blogger is a popular platform that allows you to create and manage your website without the need for any technical knowledge. It's an excellent option for beginners who want to start a blog and potentially monetise and turn it into a profitable business. But before we dive in, let's consider some blogging business milestones:
Blogging Business Milestones
In the last ten years, the number of websites dedicated to blogging has skyrocketed, with millions of blogs available online today. Back in 2013, there were approximately 152 million blogs on the internet, which increased to over 600 million blogs by 2020. This is because more bloggers have been able to turn their blogs into profitable businesses.
In 2012, only about 14% of bloggers reported making a salary through their blogs. By 2021, that number had risen to 31%, indicating an increasing success rate. One popular success story is the blog "Pinch of Yum," started by Lindsay Ostrom in 2010. It began as a food blog and eventually grew into a successful business generating a six-figure monthly income. The blog's success can be attributed to its quality recipes, stunning food photography, and monetization strategies like sponsored content and e-books.
Another example is the fashion and lifestyle blog "Cupcakes and Cashmere" created by Emily Schuman in 2008. What began as a personal blog grew into a brand encompassing a book deal, clothing line collaborations, and a strong social media presence. The blog's success lies in its relatable content, Schuman's engaging writing style, and her ability to connect with her audience.
Many bloggers have become influential figures and gained recognition in their respective niches. In the past decade, numerous bloggers have achieved celebrity-like status, attracting millions of followers across social media platforms and collaborating with prominent brands.
What is the future of the Blogging Business?
The blogging business is expected to continue growing and evolving, adapting to changing technology and user preferences. Excitement and optimism surround the future of blogging, with new opportunities emerging, such as video blogging (vlogging), podcasts, and live streaming.
These milestones illustrate how blogging has transformed from a personal hobby into a viable business model for many individuals and businesses, with success rates and monetization options on the rise. As the blogging landscape continues to evolve, the future holds great potential for both aspiring and established bloggers.
Why use Blogger to kick-start your blogging business?
There are several reasons why you should consider using Blogger for your blogging business:
Cost-effective💰
Blogger is free to use, and you can create and host your website without spending any money. The only expense you might incur is purchasing a custom domain name, which typically costs less than $2 per year for some domain names.
User-friendly 🚻
Blogger is designed with beginners in mind. It offers a straightforward interface, making it easy to navigate and create content without technical expertise. Yes, you don't need any form of technical knowledge to use Blogger.
Integration with Google services
Since Blogger is owned by Google, it seamlessly integrates with other Google services, such as Google Analytics, AdSense, and Google Search Console. These integrations can help you analyse your website traffic, monetize your blog, and improve your visibility in search engines.
Benefits of Using Blogger to Create Your Website
When you choose Blogger as your platform for creating a website, you can enjoy the following benefits:
• Simple setup process
Creating your first website on Blogger is quick and easy. You can have your blog up and running within minutes.
• Customisation options
Blogger provides a range of templates and design options to personalise the appearance of your blog. You can choose from various layouts, colour schemes, and fonts to match your branding.
• Reliable hosting
As a Google-owned platform, Blogger offers reliable hosting for your website at no cost. You don't have to worry about server maintenance or downtime.
Mobile-friendly design
Blogger templates are mobile-responsive, ensuring that your website looks great and functions well on different devices.
Steps to create your first website on Blogger
Creating a website on Blogger is simple, straightforward and easy. You need not be a computer techie to use Blogger. Here are the steps to create your first website on Blogger:
1. Sign in or create a Google account
This is the first step and cannot be skipped. If you don't have a Google account, create one by visiting accounts.google.com. If you already have one, sign in to your account. When you create a Google Account, you get access to several useful products and services which include Gmail, Google Drive, Google Docs, Google Calendar, Google Photos, Google Maps, Google Chrome, YouTube, Google Play Store, Blogger and so many others.
2. Go to Blogger
Visit www.blogger.com on a new tab in your browser.
▶ Create a new blog
Click on the "Create New Blog" button and enter a title for your blog. Choose a domain name (you can use a free subdomain or purchase a custom domain). Select a template for your blog and click "Create Blog."
▶ Customise your blog
Ince your blog is created, you can customise its appearance by selecting a theme, changing colours, and modifying the layout. You can also upload a logo or header image to make it unique.
▶ Create your first blog post
Click on the "New Post" button to write your first blog post. Add a title, write your content, and format it using the available editing tools. You can also insert images, videos, and links. Use the preview button to monitor your progress as you create your first blog post.
▶ Publish your blog post
Once you're satisfied with your blog post, click on the "Publish" button to make it live on the web.
Ways to Monetise Your Blogger Site
To monetize your Blogger site and earn income, consider the following methods:
Display ads
Join Google AdSense and integrate it with your Blogger account. AdSense will display relevant ads on your blog, and you'll earn money whenever visitors click on those ads.
Sponsored posts
Collaborate with brands or businesses in your niche and write sponsored posts promoting their products or services. You can charge a fee for featuring their content on your blog.
Affiliate marketing
Sign up for affiliate programs related to your blog's niche. You can recommend products or services using affiliate links, and when someone purchases through your link, you earn a commission.
Offer services or products
If you have specific expertise or your own created products to offer, create a page on your blog to showcase and sell them. Your personal products can be in the form of ebooks, videos, online courses, and podcasts. It can even be a physical product that you want to promote to your audience.
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Incorporate targeted keywords
To improve the visibility of your blog in search engines, incorporate targeted keywords into your blog posts. Research relevant keywords related to your blog's niche and incorporate them naturally into your content. This can help attract organic traffic and increase your chances of ranking higher in search engine results.
Blogging in the current digital age is a serious business that deserves all the necessary attention. You need not worry about start-up capital as you can start with a blogger and later scale up with a different platform depending on your need. By diligently and patiently implementing the steps in this blog post, you can be sure that your blogging business will experience a boom!
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