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In the vibrant heart of Africa, where innovation meets convenience, a digital shopping revolution is underway. Nigeria, the giant of Africa, a nation of boundless energy and entrepreneurial spirit, is home to a rapidly growing eCommerce landscape that is changing the way its people shop. From the bustling streets of Lagos to the calm corners of Abuja, Nigeria's eCommerce giants are shaping the future of retail, one click at a time.
Are you businesses or retailers looking for ways to get your products and services across to more buyers? Or you are an individual looking for convenient ways to shop for your favourite items from the comfort of your home? This in-depth guide provide insights into the top eCommerce platforms in Nigeria. Let us get started!
Top eCommerce Websites for Buying & Selling in Nigeria
1. Jumia
2. Konga
3. PayPorte
4. Slot.ng
5. Kara
6. AjeboMarket
7. Printivo
8. Jiji.ng
9. Cars45
10. Supermart.ng
1. Jumia
Jumia is a popular online shopping platform in Nigeria, allowing people to buy a wide range of products online. The online store pride itself has the biggest and largest eCommerce website in Nigeria. Jumia was launched in Nigeria in 2012 and expanded to five other countries: Egypt, Morocco, Ivory Coast, Kenya and South Africa.
Jeremy Hodara and Sacha Poignonnec, ex-McKinsey consultants, founded Jumia along with Tunde Kehinde and Raphael Kofi Afaedor. It is owned by Jumia Technologies AG. In Nigeria, the company is running as Ecart Internet Services Nigeria Limited,
Core Business: Jumia's core business is e-commerce, where it connects buyers and sellers online, offering a variety of products like electronics, fashion, and many more.
Monthly Unique Visitors: Jumia attracts over 6.5 million visitors to its website on monthly basis.
Mode of Marketing: The eCommerce giant uses various marketing strategies, including online advertising, search engine optimisation (SEO), social media promotions, email marketing, and partnerships with influencers to reach its audience.
Shipping Options: Jumia offers multiple shipping options, including standard and express delivery, with varying delivery times and costs.
Payment Methods: Customers can make payments on Jumia using various methods, including credit/debit cards,bank transfers, Jumiapay and cash on delivery.
Pros & Cons
Pros
Wide product selection.
Convenient online shopping experience.
Multiple payment options.
Regular discounts and promotions.
Nationwide delivery.
Cons
Delivery times may vary.
Some areas might have limited product availability.
Returns and refunds can be a bit complicated.
Price fluctuations.
2. Konga
Konga is a popular Nigerian ecommerce website that offers a wide range of products and services to online shoppers in Nigeria. Konga was founded in July 2012. The ecommerce company is currently owned by the Zinox Group, a Nigerian technology company.
Core Business: Konga's core business is to facilitate online shopping in Nigeria by providing a platform for users to purchase a variety of products, including electronics, fashion items, home appliances, and more.
Monthly Unique Visitors: Konga attracts an average of 2.7 million customers to its website every month.
Mode of Marketing: Konga uses various digital marketing strategies such as search engine optimization (SEO), social media marketing, email marketing, and online advertising to promote its platform.
Shipping Options: Konga typically offers multiple shipping options, including standard and express delivery, for customers to choose from based on their preferences and needs.
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Payment Methods: Konga usually accepts a range of payment methods, including credit/debit cards, bank transfers, cash on delivery (COD), and online payment platforms like KongaPay.
Pros & Cons
Pros
Diverse Product Range.
Payment Options.
Nationwide Coverage.
Deals and Discounts.
Customer Reviews.
Cons
Delivery Challenges.
Product Quality.
Customer Service.
3. PayPorte
PayPorte is a leading eCommerce website in Nigeria, offering a wide range of products. The ecommerce website started operation in 2014, and it is owned by Eyo Bassey.
Core Business: Fashion, Electronics, and More
Monthly Unique Visitors: The website attracts more than 20,000 unique visitors every month to earn a spot in the flourishing ecommerce market in Nigeria.
Mode of Marketing: PayPorte utilizes online ads and social media for marketing.
Shipping Options: They offer various shipping options, including express delivery.
Payment Methods: PayPorte accept multiple payment methods for transactions.
Pros & Cons
Pros
Diverse Product Range
Cons
Occasional Delivery Delays
4. Slot.ng
Slot.ng eCommerce website is a popular online platform in Nigeria that allows people to buy a wide range of products over the internet. The company has successfully established itself as the go to store for smartphones in Nigeria. The website was established in 2010, making it one of the older ecommerce platforms in Nigeria. It is owned and operated by a company called Slot Systems Limited, a well-known Nigerian tech company.
Core Business: Slot.ng primarily sells electronics, gadgets, and tech-related products, but it has expanded to offer other consumer goods over the years.
Monthly Unique Visitors: The website attracts more than 0.3 million of unique visitors every month, making it one of the most visited e-commerce sites in Nigeria.
Mode of Marketing: Slot.ng uses various marketing strategies, including online advertising, social media promotion, and partnerships with influencers to reach its audience.
Shipping Options: It offers nationwide delivery through partnerships with reliable courier services, ensuring products reach customers all over Nigeria.
Payment Methods: Customers can pay for their orders using various payment options, including credit/debit cards, bank transfers, and cash on delivery.
Pros & Cons
Pros
Wide product selection, especially in the tech and electronics category.
Established reputation and trust in the Nigerian market.
Multiple payment options for convenience.
Nationwide delivery coverage.
Effective marketing strategies.
Cons
Fierce competition in the Nigerian ecommerce space.
Limited product warranties may be a concern for some customers.
Prices may not always be the most competitive.
Some users may prefer faster delivery options.
Customer service quality can vary.
5. Kara
kara nigeria online shopping site is a website that facilitates online shopping in Nigeria, offering a wide range of products. The website was founded in 2013. Kara eCommerce is owned by Royal Coast Technologies Limited.
Core Business: Its primary focus is providing a platform for buying and selling products online.
Monthly Unique Visitors: Kara ecommerce attracts over 0.1 million unique visitors every month.
Mode of Marketing: The website uses various marketing strategies, such as online advertising, social media promotion, and email marketing, to reach its audience.
Shipping Options: Kara ecommerce offers multiple shipping options, including standard delivery, and in some cases, free shipping for certain orders.
Payment Methods: It accepts various payment methods, including credit/debit cards, bank transfers, and cash on delivery.
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Pros & Cons
Pros
Wide product selection.
Convenient online shopping experience.
Multiple payment options.
Various shipping choices.
Cons
Possible delivery delays.
Limited to serving customers in Nigeria.
Competition with other ecommerce platforms.
6. Ajebomarket
Ajebomarket is your number one fashion hub in Nigeria. It is a specialty online shopping site focussing on quality fashion items for men. Ajebomarket was founded in 2013 in Lagos, and has been serving customers since then. The online store is privately owned by Ajebomarket.com Online Shopping Limited and operates independently.
Core Business: The primary focus of Ajebomarket is to provide a diverse selection of quality fashion products for customers to purchase online.
Monthly Unique Visitors: Ajebomarket attracts about 0.1 million monthly unique visitors, which helps boost its online presence.
Mode of Marketing: Ajebomarket utilizes various digital marketing strategies such as SEO, social media advertising, and email marketing to reach its audience.
Shipping options: Ajebomarket offers reliable shipping options, including standard and express delivery, to ensure customers receive their orders in a timely manner.
Payment methods: Customers can make payments through multiple methods, including credit/debit cards, bank transfers and cash on delivery.
Pros & Cons
Pros
Wide product selection
Convenient payment options.
Effective marketing strategies.
Timely shipping options.
Cons
High cost of items due to quality.
Limitations as a result of gender.
7. Printivo
Printivo is Nigeria foremost web-to-print platform offering its customers affordable print products and on-time delivery. The ecommerce platform pride itself has the No. 1 online printing firm in West Africa. Printivo was founded in 2013 by Temitope Ekundayo, Ibukun Oloyede and Oluyomi Ojo.
Core Business: Printivo provides efficient printing expertise, wide range of design templates and the reach of the internet.
Monthly Unique Visitors: Printivo's website is home to less than 0.07 million monthly visitors, which helps it rank well on Google.
Mode of Marketing: Printivo uses effective marketing strategies like SEO, Email marketing, Social media, Referrer and Partners to reach its audience, which contributes to its high ranking on Google.
Shipping options: Printivo uses standard shipping to deliver order to its customers.
Payment methods: The website accept Debit/Credit cards and bank transfers for payment, and this makes shopping convenient for its customers.
Pros & Cons
Pros
User-Friendly website
Strong Online Presence
Wide variety of products available for purchase.
Effective marketing strategies in place.
Flexible shipping options.
Multiple payment options.
Cons
Shipping may be expensive.
Limited Shipping Options
Competition
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8. Jiji.ng
Jiji.ng is a popular ecommerce platform in Nigeria, connecting buyers and sellers to trade a wide range of products through its free and paid classified ads. The ecommerce platform has more range of products and services than any other platforms in the country. You can also buy cars, houses, rent apartment and have services done through the platform. The ecommerce giant was founded in 2014. The founders of Jiji are Anton Wolyansky, and Mykola Zorin
Core Business: Jiji.ng creates a platform for buyers and sellers to meet and facilitates buying and selling of various goods and services online.
Monthly Unique Visitors: Jiji attracts more than 3.5 million unique visitors every month. This makes it a strong player in the Nigeria eCommerce space.
Mode of Marketing: Jiji.ng employs a mix of digital marketing strategies, including social media advertising, search engine optimization (SEO), email marketing, paid ads and cold-calling.
Shipping Options: Jiji has nothing to do with the shipping of orders placed on the website.
Payment Methods: Jiji.ng accepts multiple payment methods, including debit/credit card and bank transfers for subscription to its classified ads.
Pros & Cons
Pros
Wide variety of products available.
Convenient for both buyers and sellers.
Cons
Quality control and trustworthiness of sellers can vary.
Limited control over the shipping process for buyers.
Competition with other e-commerce platforms in Nigeria.
9. Cars45
Cars45.com is a leading online marketplace for buying and selling cars in Nigeria. It offers a wide selection of vehicles and a user-friendly interface for a seamless experience. Cars45.com was established in 2016, making it one of the pioneering car ecommerce platforms in Nigeria. The website is owned by Jiji, a Nigerian company. Cars45 was acquired by Jiji on Jun 28, 2021 .
Core Business: Cars45 focus on facilitating the buying and selling of cars through its online platform. They provide a convenient way for individuals to find and purchase vehicles.
Monthly Unique Visitors: Cars45.com attracts about 0.15 million monthly unique visitors due to its prominence in the Nigerian car market.
Mode of Marketing: Cars45 employs various digital marketing strategies, including online advertising, partnerships with car dealerships, and social media promotion to reach its target audience.
Shipping Options: Unlike traditional e-commerce websites, Cars45.com primarily deals with physical products (cars). They don't typically provide shipping options. Instead, they facilitate transactions between buyers and sellers, who arrange for vehicle pickup or delivery themselves.
Payment Methods: The website offers multiple payment methods to cater to the diverse needs of its users. This include bank transfers, cash payments, and online payment gateways.
Pros & Cons
Pros
Extensive selection of vehicles.
Simplified buying and selling process.
Established and reputable in the Nigerian automotive market.
Various payment options for user convenience.
Cons
Competition in the online car marketplace can be fierce.
Prices may vary depending on the seller's negotiation skills.
10. Supermart.ng
Supermart.ng is the leading online supermarket and grocery delivery service in Nigeria. The platform allows buyers to buy from variety of supermarkets at differing prices and convenience from the comfort of their homes. Supermart.ng, started operations in April, 2014, and was founded by Raphael Afaedor, former CEO and co-founder of Jumia, and Gbolahan Fagbure, former Director of Operations, also at Jumia.
Core Business: The core business of supermart.ng is to provide an extensive selection of products, from groceries to electronics, and deliver them to customers' doorsteps.
Monthly Unique Visitors: Supermart.ng conveniently attracts about 0.1 million unique visitors each month, demonstrating its popularity among online shoppers in Nigeria.
Mode of Marketing: The website employs effective digital marketing strategies, including SEO, social media promotions, and email marketing to reach its audience.
Shipping Options: Customers can choose from a variety of shipping options, such as standard delivery, express shipping, or same-day delivery, depending on their preferences and location.
Payment Methods: Supermart.ng offers multiple payment methods, including credit/debit cards, ewallets, bank transfers, and cash on delivery, ensuring convenience for customers.
Pros & Cons
Pros
Wide product selection.
Convenient online shopping experience.
Various payment and shipping options.
Well-established brand.
Cons
Potential competition with other e-commerce giants.
Occasional delivery delays in remote areas.
Possible fluctuation in product availability.
Conclusion
As the digital terrain in Nigeria continues to flourish, these top eCommerce websites have emerged as the leaders in providing seamless and diverse online shopping experience to the consumers. In a nation where ecommerce is not just a trend but a way of life, these platforms have revolutionized how Nigerians shop, offering a vast array of products, secure payment options, and reliable delivery services.
As we navigate this exciting digital period, these eCommerce giants will undoubtedly play a pivotal role in shaping Nigeria's retail landscape. Whatever your shopping needs to be, these websites are your gateway to a world of possibilities, right at your fingertips. Also remember that the online shopping scene in Nigeria is continually evolving with new trends emerging every now and then.
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